![]() ![]() It's a crowded market, featuring companies like Yousician and Chordify, and there's a treasure trove of free tutorial videos on YouTube. It will be the first major revenue-generating initiative for Fender Digital, which launched in 2015.įender is already teaching guitar players through a product called Riffstation that lets people access chords to millions of songs. ![]() Lessons on the web and through the iPhone app average about eight minutes. On Thursday, the company launched Fender Play, an online lesson platform that costs $19.99 a month and is designed to get guitar newbies playing songs right away rather than having them labor through chord progressions. People don't sit through long stuff anymore." "What is commanding attention is a tap and a click away. "It's inescapable," said Ethan Kaplan, general manager of Fender Digital in Los Angeles.
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